I use prototypes, experiments, and behavioral data to understand how people actually interact with systems -- and turn those insights into product decisions.
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Experimental UX study investigating how moving tiles in an interface can support thinking and problem-solving.
More about Embodied UX in a word game: moving letter tiles as a cognitive strategyHypothesis-driven UX where quantitative analysis and problem matrices were used to prioritise design decisions and demonstrate business impact.
More about New company website for SL
Experimented with AI-generated themes in a word game and tested how design and cognitive load affect users' decision tempo.
More about Measurable UX in a word game: Vue, AI-generated themes, and decision tempoDesign lead for sl.se, focused on hypothesis-driven product development, system design, and data-driven decision-making.
More about New website for SLConcept development and frontend implementation, with campaigns and newsletters designed and built at scale.
More about UX at CoopEmbodied UX prototype where voice, rhythm, and physical interaction are explored through rapid prototyping in real-world movement.
More about UX, embodiment and rhythm in jugglingInteractive colouring book built with Canvas, where children's behaviours were studied through user testing and iterative prototyping.
More about Crafts on SVT BarnUX in complex systems, where prototypes were used as tools to align business, technology, and requirements.
More about Digitalization of social systemsFrontend architecture and prototyping in an agile team, with a focus on interactivity, data visualisation, and user-centred development.
More about Avanza Bank's new webFullstack-utveckling av play-tjänster och interna system med fokus på skalbarhet och innehållshantering.
More about Web development Viasat